"If a picture says a thousand words, then a video says a million words."
Problem: You have a product and you want to sell it. So you look around and see all these long copy sales letters on the internet. They look like the standard way to go. At the same time, you have little idea about how to go about it, and you hate reading all those long sales letters anyway.
By the way, you're not alone. Most people do too.
So what to do?
Solution – Enter a creative video sales letter. With video in your sales letter, you can say in three to five minutes what it takes most marketers 25 pages of text to say. And we all know most people scroll to the bottom of a sales letter to get to the bottom line anyway.
The other big problem with the traditional sales letter is getting someone to take the time to read the whole thing. Or you could ask your prospect to watch a short three-minute video. We are raised on video with TV and movies. Why not take advantage of this in your marketing?
But what do I Say?
"But what do I say in my video?" I get that question often. Here are the three simple and powerful things you can say in your video:
1. Here's what I got – explains the product you have bid.
2. Here's what it will do for you – what are the benefits and how it will solve the problem.
3. Here's what I want to do next – invite your viewer (prospects) to take the next step, a good investment in the product or try a sample.
The bottom line? – Do this with the video and watch the sales and profit increases.