With Internet marketing and search engine optimization (SEO) now essential components to owning a business website, most web designers are adding SEO to their arsenal of capabilities.
The concern is that most of these self-proclaimed SEO/web designers fail to fully understand the complete picture of organic SEO.
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The techniques to effectively optimize a website are drastically evolving. And although anyone can do keyword research and write meta tags and page copy, many website designers miss the mark with SEO via a site's back-end.
Whether you're thinking of hiring a solo designer or a full-service web design company, it is imperative that your provider knows what he or she is doing if SEO is involved. In essence, respecting the SEO-friendly elements of a website is a must during the web design process.
In this article, we cover a few specific areas that web designers (or companies hiring a web designer) need to be conscious of when building a well-optimized website.
Search Friendly CMS
Many website providers design their sites around a CMS platform or content management system like WordPress or Drupal. CMS software usually includes 'plug-ins' for SEO which enable users to write custom URLs, page titles, and meta descriptions.
Although these SEO elements are important to have keyword-optimized per page, a search-friendly CMS goes well beyond what an SEO plug-in can provide.